Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group of suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now,Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.

We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes – it's rare to see automakers go after each other so bluntly in their marketing efforts. 

Apple's Next Big Success Should Be A Failure

Jonathan Salem Baskin

Contributer

Shares of Apple AAPL -0.11% stock are down by more than 5% as analysts of all stripes are opining that the company is long overdue for a big success. They’re wrong. It needs to give us a failure. Something spectacularly bad 
could be just what it needs.

I know we live in ahistorical times, but it’s fascinating how quickly everyone has forgotten what Apple is all about. Sure, it has given the world some great new products and services, but it has also failed. A lot.

Christmas miracle or sickly sweet PR stunt? Emotion, creativity musts for holiday ads: experts

WestJet’s viral video a great example of Christmas marketing, analysts say.

Capturing the magic of the holiday season in an ad can create a Christmas miracle for companies, but hitting all the elements that create that warm, fuzzy feeling can be harder than it looks.

WestJet managed to harness holiday cheer in its latest promotional video. Last month, the airline surprised 250 lucky passengers when they landed with the gifts they asked for just before departure, from socks and underwear to a big-screen TV. The company turned the results into a heartwarming video.

Uploaded overnight Sunday, “WestJet Christmas Miracle: real-time giving” had more than 1,600,000 views by Tuesday afternoon.

“We never imagined that it would be as popular as it is,” said Robert Palmer, WestJet’s manager of public relations. “Obviously we’re thrilled because it’s a way to share the Christmas spirit in the way only WestJet can.”