Your Marketing Vision!

Your Marketing Vision!

Wednesday, January 15, 2014

Marketing Impact – Do it Like Heineken

Maximize your marketing impact with a mind-blowing video commercial – do it like Heineken!


Would you play Departure Roulette? Would you change your current plans and travel to a place the roulette picks for you?


Heineken released a new video commercial about a game of Departure Roulette. A few people at JFK Airport were ready to jump in and play the game without knowing what exactly to expect – that is, where their journey will end.

Monday, January 13, 2014

Best Marketing Campaigns: British Airways lookup in Piccadilly Circus


If you want to see some of the world’s biggest brands fighting for space to advertise just go to Piccadilly Circus and enjoy the scenery. Brands like Coca-Cola, Samsung, McDonald’s are all present on the main Piccadilly billboard. Make sure you visit this exciting place in the evening. The lights are phenomenal.

I’d like to share the ‘story’ of one particular billboard that caught my attention these days. It’s one of the smartest and most creative marketing campaigns I’ve seen. The company behind this magical billboard is British Airways (BA).

The billboard basically texts in real-time the flight information for every British Airway plane that passes. As soon as a BA plane flies over the Piccadilly Circus (the location of the billboard), a little kid shows up in the ad and points up at the sky, giving us some details about that particular flight. Check out the video below and see how it works…


Friday, January 3, 2014

Apple's New Christmas Ad Might Actually Make You Cry

It must be a little dusty in here, because there’s something in our eye. Or maybe it’s because we were just watching Apple’s new holiday ad. The 90-second spot shows off the power of the new iPhone, all while tugging at the heartstrings.

The best holiday ads have always leaned heavily on simplicity, nostalgia and a strong sense of family — who can forget the Folgers ad where the son comes home from college to surprise the family on Christmas morning — it’s endured since 1985. Apple is taking a page from that playbook with their new holiday-centric commercial, “Misunderstood.”