Your Marketing Vision!

Your Marketing Vision!

Thursday, March 27, 2014

15 Exceptionally Beautiful Product Packagings That Will Steal Your Heart


These product packagings are so innovative and creative that you won't believe your eyes. So gear up for a treat because these products are winners!

1. Honey Packaging for Klein Constantia Farm


The small white box resembles a bee have box with embossed ridges to denote planks of wood & nails. The famous Klein Constantia crest is gold foiled on the front of the box below the diecut slit that has one bee on its way into the box inviting you to open the packaging. The box opens to reveal a, bee covered, honey comb pattern as well as small diecut bees packaged inside each box.



2.Waterproof Watches Sold in Bags of Water



“We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.” - Scholz & Friends










3. Fruit Juice Packaging

What can better define a fresh juice than its innovative packaging. This one's brilliant don't you agree?




Tuesday, March 4, 2014

Digital Subway Hair Product Ad Reacts to Arriving Trains

A new type of digital billboard is on the prowl. It’s smart. It’s unique. It’s interactive.

Dead are the ways of putting up a billboard that is static and doesn’t react to the surroundings. Apotek, a swedish pharmacy brand, partnered with Swedish agency, Ã…kestam Holst, to create a unique digital billboard ad that reacted whenever a subway train arrived. The billboard featured a lovely young woman whose hair blew in the wind upon the arrival of a subway train. Once the train made it’s stop, the branded messaging appears on the billboard.
The tagline: Make your hair come alive.

The video was published on February 25th and in 2 days had over 498,000 views. The number of plays on the video tripled overnight and had a lot of publications buzzing about this unique digital billboard.