How a UK road safety video went viral with 5 million views

When Sussex Safer Roads Partnership embarked on a new video project they never imagined that the work would go viral.

But ‘Embrace Life’ has become something of an online phenomenon, watched almost five million times on YouTube and with requests from around the world to licence the work for TV.

“Key to the film's creation was to focus on a message that didn't take a conventional route to shock and scare the audience; rather it was my intention to bring the audience in on the conversation of road safety, specifically seat belts, and the best way to do this was to make a film that could engage the viewer purely visually and could be seen and understood by all, whoever they are and wherever they lived."

How UEFA created 'the home of football' online

The brief

"Football isn't a matter of life and death," legendary Liverpool manager Bill Shankly once said. "It's much more important than that." The website of UEFA, European football's governing body, welcomes some 60million unique - and equally passionate - users per month, who between them account for 210 million page views. Football fever is a global phenomenon: 50% of UEFA's audience lie outside Europe, reflecting the worldwide appeal of club and international competitions such as the Champions League and EURO 2012. Here then was the opportunity to reinvent the UEFA site as the home of football - a multimedia, content-rich site for fans who love the passion and theatre of the beautiful game that is European soccer.

Turkish Airlines engage Londoners with QR codes

Background

Turkish Airlines, the first national airline company of Turkey, was founded in 1933, and has taken its passengers to 200 countries throughout a history of 80 years. In July 2012, it was named "the Best Airline in Europe" for the second time.

The company wanted to further its reputation as a dynamic brand by establishing itself among consumers in the digital world. It chose InMobi to help them achieve this.

Boeing Pays a price for its line in the sand

Shortly before Boeing commercial boss Alan Mulallynamed a new jetliner sales chief in January 2002, he considered whether the company needed someone like the hard-charging John Leahy of Airbus.

The American-born Leahy is brash, aggressive and tenacious. He's a pit bull who doesn't take no for an answer. And he never stops selling Airbus and its airplanes -- or trash-talking the competition. Like him or not, Leahy is largely credited with taking Airbus to the top as the world's No. 1 airplane manufacturer.

How McDonald's Canada built trust and reputation with the help of social media

One of the largest fast food chains in the country, McDonald’s Canada decided to face myths and misconceptions about the brand head on and gave the public a backstage pass on how things work in the company. In the spring of 2012, McDonald’s Canada launched a digital platform called “Our Food. Your Questions.” giving people a chance to ask the company anything about its food.