If you want to see some of the world’s biggest brands fighting for space to advertise just go to Piccadilly Circus and enjoy the scenery. Brands like Coca-Cola, Samsung, McDonald’s are all present on the main Piccadilly billboard. Make sure you visit this exciting place in the evening. The lights are phenomenal.
I’d like to share the ‘story’ of one particular billboard that caught my attention these days. It’s one of the smartest and most creative marketing campaigns I’ve seen. The company behind this magical billboard is British Airways (BA).
The billboard basically texts in real-time the flight information for every British Airway plane that passes. As soon as a BA plane flies over the Piccadilly Circus (the location of the billboard), a little kid shows up in the ad and points up at the sky, giving us some details about that particular flight. Check out the video below and see how it works…
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