Corona Billboard Transforms The Moon Into A Lime

Beer brand Corona Extra, in partnership with ad agency Cramer-Krasselt, incorporated the moon into their billboard in a unique ad campaign called Luna Corona.The brand worked with top universities and planetariums to gauge the precise moment and calculate the angle when the moon moves at the right place to appear like the slice of lime on top of the illustrated bottle on the billboard.

Luna Corona happened on June 14th and 15th at 15th Street and 19th Avenue in downtown New York.

Marketing Impact – Do it Like Heineken

Maximize your marketing impact with a mind-blowing video commercial – do it like Heineken!

Would you play Departure Roulette? Would you change your current plans and travel to a place the roulette picks for you?

Heineken released a new video commercial about a game of Departure Roulette. A few people at JFK Airport were ready to jump in and play the game without knowing what exactly to expect – that is, where their journey will end.

Best Marketing Campaigns: British Airways lookup in Piccadilly Circus

If you want to see some of the world’s biggest brands fighting for space to advertise just go to Piccadilly Circus and enjoy the scenery. Brands like Coca-Cola, Samsung, McDonald’s are all present on the main Piccadilly billboard. Make sure you visit this exciting place in the evening. The lights are phenomenal.

I’d like to share the ‘story’ of one particular billboard that caught my attention these days. It’s one of the smartest and most creative marketing campaigns I’ve seen. The company behind this magical billboard is British Airways (BA).

The billboard basically texts in real-time the flight information for every British Airway plane that passes. As soon as a BA plane flies over the Piccadilly Circus (the location of the billboard), a little kid shows up in the ad and points up at the sky, giving us some details about that particular flight. Check out the video below and see how it works…

Apple's New Christmas Ad Might Actually Make You Cry

It must be a little dusty in here, because there’s something in our eye. Or maybe it’s because we were just watching Apple’s new holiday ad. The 90-second spot shows off the power of the new iPhone, all while tugging at the heartstrings.

The best holiday ads have always leaned heavily on simplicity, nostalgia and a strong sense of family — who can forget the Folgers ad where the son comes home from college to surprise the family on Christmas morning — it’s endured since 1985. Apple is taking a page from that playbook with their new holiday-centric commercial, “Misunderstood.”

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group of suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now,Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.

We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes – it's rare to see automakers go after each other so bluntly in their marketing efforts. 

Apple's Next Big Success Should Be A Failure

Jonathan Salem Baskin

Contributer

Shares of Apple AAPL -0.11% stock are down by more than 5% as analysts of all stripes are opining that the company is long overdue for a big success. They’re wrong. It needs to give us a failure. Something spectacularly bad 
could be just what it needs.

I know we live in ahistorical times, but it’s fascinating how quickly everyone has forgotten what Apple is all about. Sure, it has given the world some great new products and services, but it has also failed. A lot.

Christmas miracle or sickly sweet PR stunt? Emotion, creativity musts for holiday ads: experts

WestJet’s viral video a great example of Christmas marketing, analysts say.

Capturing the magic of the holiday season in an ad can create a Christmas miracle for companies, but hitting all the elements that create that warm, fuzzy feeling can be harder than it looks.

WestJet managed to harness holiday cheer in its latest promotional video. Last month, the airline surprised 250 lucky passengers when they landed with the gifts they asked for just before departure, from socks and underwear to a big-screen TV. The company turned the results into a heartwarming video.

Uploaded overnight Sunday, “WestJet Christmas Miracle: real-time giving” had more than 1,600,000 views by Tuesday afternoon.

“We never imagined that it would be as popular as it is,” said Robert Palmer, WestJet’s manager of public relations. “Obviously we’re thrilled because it’s a way to share the Christmas spirit in the way only WestJet can.”