Explosive Experiential Marketing Campaign

Jordan joined up with Wieden + Kennedy in New York to announce the launch of the new Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new ways to launch products and conduct experiential marketing activites.

We’ve seen many marketing events use 3D projections however this is the first we’ve seen on water.

The result is… well, explosive.

Fooled Ya! Brands' April Fools' Day Jokes

1. HubSpot rolls out Sprocket Vision

If you think business-to-business companies can’t enjoy the April Fools’ holiday, just look to HubSpot, which is rolling out Google Glass style glasses to enable marketers to simply look at someone and determine whether he or is a qualified lead. They’re called Sprocket Vision. Here’s the video:

15 Exceptionally Beautiful Product Packagings That Will Steal Your Heart

These product packagings are so innovative and creative that you won't believe your eyes. So gear up for a treat because these products are winners!

1. Honey Packaging for Klein Constantia Farm

The small white box resembles a bee have box with embossed ridges to denote planks of wood & nails. The famous Klein Constantia crest is gold foiled on the front of the box below the diecut slit that has one bee on its way into the box inviting you to open the packaging. The box opens to reveal a, bee covered, honey comb pattern as well as small diecut bees packaged inside each box.

2.Waterproof Watches Sold in Bags of Water

“We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.” - Scholz & Friends

3. Fruit Juice Packaging

What can better define a fresh juice than its innovative packaging. This one's brilliant don't you agree?

Digital Subway Hair Product Ad Reacts to Arriving Trains

A new type of digital billboard is on the prowl. It’s smart. It’s unique. It’s interactive.

Dead are the ways of putting up a billboard that is static and doesn’t react to the surroundings. Apotek, a swedish pharmacy brand, partnered with Swedish agency, Åkestam Holst, to create a unique digital billboard ad that reacted whenever a subway train arrived. The billboard featured a lovely young woman whose hair blew in the wind upon the arrival of a subway train. Once the train made it’s stop, the branded messaging appears on the billboard.

The tagline: Make your hair come alive.

The video was published on February 25th and in 2 days had over 498,000 views. The number of plays on the video tripled overnight and had a lot of publications buzzing about this unique digital billboard.

Creative Guerilla Marketing Campaigns

With the downturn in the economy and marketing budgets smaller than the Dow Jones average, it’s a perfect opportunity for small business owners to compete in the branding wars. But to do so you have to be creative. Using “guerilla” marketing can be one avenue to make a big, and fun, impression on a small budget. Keep it simple, but make an impression. Try to find ideas that people will respond to, something to lighten their day, such as music, food, children, and art.

We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection.

1. Superette – Short shorts

The bench that turns you into a walking advertisement if you are wearing short shorts. 

2. Folgers Coffee

Seen in New York, how would you not go grab a coffee there?

Here's something Gothamist has never seen in New York before - advertising on manhole covers. Via coloribus, it seems like Saatchi & Saatchi is doing some guerilla advertising for Folgers coffee. We must say that it's a brilliant use of manholes who, before this, were best used for tattoos. And while it's original, Gothamist doesn't think "mmm...coffee" when we smell some of the steam coming out of manholes. Next up for marketers, printing a vinyl cover with lots of dog poo on it. "Take a whiff, New York. A steaming pile of poo."

3. Submerged Gotham

Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters

To promote the 2004 global-warming disaster movie The Day After Tomorrow to Indian audiences more likely to buy tickets for the latest Bollywood extravaganza, Indian ad agency Contract created a dramatic outdoor campaign for the Mumbai theater Fame Adlabs. They planted a billboard in the sea not far from Mumbai, so that it appeared submerged under water. In addition, the firm placed what looked like the tip of the Empire State Building further out to sea. The idea was to mimic the effect of Manhattan being overwhelmed by a giant wave in the movie—albeit off the Indian coast.

At Rio carnival, beer cans recycled in exchange for train rides

        A lot of social problems don’t have easy answers, let alone ones that truly engage consumers and alter their behavior. It’s probably rare that a promotional campaign for an alcoholic beverage can provide both solutions and benefits for its targeted audience. However, with its Beer Turnstile campaign, Brazil’s AmBev – in collaboration with advertising agency AlmapBBDO – did just this. Offering partygoers at the annual Rio carnival a free train ride home in exchange for handing in an empty can of its Antarctica beer, the company simultaneously avoided rubbish on the street, ensured the cans were recycled, reduced instances of drink driving by 43 percent, provided attendees with free transport and promoted the brand, the carnival and the train operators as socially responsible businesses.

Corona Billboard Transforms The Moon Into A Lime

Beer brand Corona Extra, in partnership with ad agency Cramer-Krasselt, incorporated the moon into their billboard in a unique ad campaign called Luna Corona.The brand worked with top universities and planetariums to gauge the precise moment and calculate the angle when the moon moves at the right place to appear like the slice of lime on top of the illustrated bottle on the billboard.

Luna Corona happened on June 14th and 15th at 15th Street and 19th Avenue in downtown New York.