Beer brand Corona Extra, in partnership with ad agency Cramer-Krasselt, incorporated the moon into their billboard in a unique ad campaign called Luna Corona.The brand worked with top universities and planetariums to gauge the precise moment and calculate the angle when the moon moves at the right place to appear like the slice of lime on top of the illustrated bottle on the billboard.
Luna Corona happened on June 14th and 15th at 15th Street and 19th Avenue in downtown New York.
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